As the largest urban renewal project in Guangdong Province, CR City is built on Dachong ancient village which takes Hakka Culture as basis. It is the traceable humanistic impulse of vigorous and youthful Shenzhen. It has witnessed past scenes, brand-new outlook as well as the humanistic vicissitudes of Shenzhen since its establishment. The redevelopment project of CR City preserves the original cultural landmarks, including Tai Wong Ancient Temple, Zheng Ancestral Hall, Ancient & Time-honored Trees, Dachong Rock, Impression Pond etc., fully interprets the respect of CR City for regional profound culture and its humanistic concern for native residents.
“Humanism” is a keyword of CR City as a residence project. How can we take the opening of marketing center as opportunity to convey humanistic concern and landscape advantages of CR City to Shenzhen?
As to geographical location of CR City, it connects the past, present and future of this youthful city, which is exactly similar to the individual’s growth process. The symbol of urban maturity lies in that it starts to witness and collate its own history and starts to pay attention to the influence of urban memories exerted on residents.
What is behind the keyword “viewing” is the context of humanistic concern in an era. Thus, KAI uses the most vanguard viewing method, combines the latest UAV aerial photography technology and VR experience, provides panoramic view of Shenzhen and tries to present the whole picture of Shenzhen from a brand-new perspective. When commanding an aerial view of Shenzhen, on-site technical personnel lead on-site customers to realize the coziest experience of mock-up room inspection and comprehensively perceive extraordinary vision of Park View Mansion.
Humanism is the driving force of scientific and technological innovation, while science and technology are effective tools to promote humanistic development. “Park View Mansion Sci-Tech Humanism Week” starts from here.
Five unmanned aerial vehicles flew over 890 kilometers with a duration of seven days and filming locations traversed Shenzhen from the west to the east direction. 20 optimal sites across Luohu, Futian and Nanshan are selected. Several high-altitude panoramas used the latest technology to form fixed-point photo show of Shenzhen and track down the development and evolution traces of Shenzhen.
Web links of Shenzhen From Above online panoramic-view has a total of 278,100 web hits
On the vital occasion of the upcoming sales launch of Phase I Apartment of the project, technological experience and project value are combined. 50 pairs of VR glasses facilitated people to enjoy stunning experience on an aerial view of Shenzhen from a high altitude. A large number of visitors at the scene had the first-time contact with VR technology and they were attracted by novelty and innovativeness of the activity. Remarkable novelty and innovativeness enhanced people’s activeness and sense of participation and facilitated the project to win extensive attention from the market at the first launch in 2016.
The offline experiential activity lasting for 14 days received a total of 2,000 groups of customers at the scene. Park View Mansion Sci-Tech Humanism Week facilitated us to experience UAV aerial photography technology, have an aerial view of Shenzhen and view mock-up room at Park View Mansion based VR technology. We start to utilize technology to perceive concrete sensation of life, perceive living space in the future from a different perspective and facilitate people living in metropolis to find out all mysteries in this space.
The customers at the scene commented that, this city was actually so beautiful and this event drew the distance close between us and urban city.What is behind the technological innovation is a project which has humanistic gene. It is presented to the public in the name of a humanistic campaign.
