On Nov 1, ADM (Asia Design Management Forum ＆ Ideal Life Fair) held a grand opening in the Hangzhou Old Boiler Factory. "Anniversary Grand Party / Co-sign Product ＆ Flash Shop" planned by KAI for Mixc World (Mixc World X Artists - Craig＆Karl Anniversary Limited Handbag is vertically planed and produced by KAI), won the 1st ADM Business Innovation Award.
Image Source：iziRetail Hotspot
ABOUT ADM /
ADM (Asia Design Management Forum ＆ Ideal Life Fair), based in China and Asia, integrates global innovation resources to serve China's overall industrial innovation, urban innovation, and life innovation. Since 2013, 400 cross-disciplinary masters from different parts of the world have participated in the ADM Forum, presenting a feast of ideas to the public.
The theme of this year's ADM fair is "Make Magic", inviting more than 80 cross-disciplinary experts from the world, 150 cutting-edge innovative exhibitors, 50 immersive interactive experiences, and 350 design brands of innovative practice, and announcing five awards of "ADM Business Innovation Award".
Image Source：iziRetail Hotspot
ABOUT ADM Business Innovation Award /
"Innovation" is the main keyword of the ADM Business Innovation Award. Its five major award categories include: Themed Operation Type of Shopping Mall Innovation Award, Space Design of Shopping Mall Innovation Award, Promotion Activity of Shopping Mall Innovation award, Original Brand Innovation Award, and Excellent Innovation IP Award.
The jury composed of multi-party professional organizations focused on the origin of "innovation" from a multi-angle and multi-domain perspective. Finally, China Resources Mixc World's "Anniversary Grand Party / Co-sign Product ＆ Flash Shop" planned by KAI won this Promotion Activity of Shopping Mall Innovation award of the "ADM Business Innovation Award".
“MIXC POP-UP STORE” conceptualized as non-automatic vending machine, planned by KAI
Mixc World X Craig＆Karl Anniversary Limited Handbag, planned by KAI
"China Resources Mixc World borrowed the operating logistics of the 'Fashion Brand', and through continuous cross-border cooperation with worldwide renowned artists, the concept of 'Trend', 'Art' and 'Humanities' shaped by the core of the project were brought to the market, creating a wider reputation for the shopping mall, developing and innovating its promotion strategies, measures and methods." Commented by ADM Business Innovation Award jury
KAI believes that the value of commercial brands' identity is inseparable from developing superior self-owned content. We will continue to explore the value boundary of commercial brands together with Shenzhen Mixc World and other superior commercial Spaces.
Click the links below for more info :
Mixc World Anniversary Flash Shop - MIXC POP-UP STORE
Mixc World X Craig＆Karl Anniversary Limited Handbag
